The apothecary of Dr. Cornelius Stork is an historical fiction based upon the pharmacology of the 18th and century centuries, and the use of prescribed medicines which were equally likely to kill than cure.
The advertising of patent medicines began at the same time as the creation of the public sphere, in which newspapers first became available and read in the new phenomena of coffee houses. In fact the early marketing of early medicines through their ‘letters patent’ (royal approval) fueled the circulation of early papers. Many advertising and sales techniques were pioneered by patent medicine promoters. To keep patent medicines in the early public sphere, they began to use distinctive bottle shapes, and also claim in their advertising that no disease was beyond the cure of their medical formulae. The label is original ofgraveconcern artwork based upon historical medical advertising.