Sold by famed "Quack" Dr A. Lamert. The Balm of Zura was an 19th century Engligh medicine. An ardent self promoter, Lamert would travel from town to town selling his Phoenix of Life with medical advertisement announing his visit before hand. He was also known to attend the theatre where he would pre arrange for a servant to loudly annouce in the middle of the performance, that he was needed for a medical emergency.

Elixir waters date from the 1600’s and were still to be available in various guises three hundred years later. A level of lingering sympathetic magic applied to pharmacology still existed in the 19th century. Elixir water resonated as the elixir of life, or elixir of immortality as sought by alchemists. This level of occultism, exoticism and mystery was deemed desirable in medicinal advertising of the time including profound claims about the medicines potency to cure all ailments, hence the origin of the term ‘cure alls’. The label is original ofgraveconcern artwork based upon historical medical advertising.